A health supplement with rocketship growth

Hey biz lovers!

If you’re new here, welcome! This is the up-next newsletter where we bring you the latest data, trends and biz ideas to help you launch businesses that actually make money.

No overpriced info products or weird guru tactics. Just big biz ideas packaged and delivered straight to your inbox

This week we’ll be looking at: 

• A crazy (yet, somewhat obvious) health and supplement trend that has rocket fuel potential.

• A company that’s making a million per month with this exact idea

• And some opportunies we see for new businesses to enter the market

⭐Advertising Teardown and List of Vetted Factories⭐

If you’re part of our premium newsletter:

1. We’ll be doing an indepth breakdown of the ads driving their sales, including the ads running right now making 5 to 6 figures a day 🤯

2. A list of vetted factories that manufacture these supplements

3. A look at current product reviews and ways to improve this product for more sales

🔎8 Figure Health Trend: Creatine Gummies and Supplements

It’s no secret there’s been a huge shift towards overall health and wellbeing, especially since the pandemic. This uptick in supplements is expected to continue growing from a $300 million market cap to $700 Million by 2030.

No supplement has been more heavily researched than creatine. In fact, it’s receiving so much demand that it’s searches are skyrocketing with over 2200% growth by end of 2023 👇👇

We’ve also done a deep dive into what we call “buyer intent keywords” - not just your parents doing some research googles after hearing about them at their HOA meetings.

We’ve looked at 6 months of data from Amazon searches and the amount of people buying is growing rapidly from 3,350 sales in Sept 2023 to over 8,000 units sold just in Feb 2024 👇👇

Amazon is a great indicator of buyer potential but only 1 source of revenue. Between shopify stores and retail shoppers, brands in this space have $20 million per year potential.

So where should you focus?

As we mentioned, creatine is one of the most researched supplements on the planet, but most companies focus on fitness and weightlifting - the benefits far outweigh sports performance:

• Brain health and cognitiion, even promotes focus and memory

• Maintains muscle mass in elderly for longevity and everyday life

• Prevents degenerative diseases like alzheimers and dementia

We see big opportunities for a lifestyle supplement that caters to one of the benefits above. People are focused on overall health/longevity, living longer and feeling good while doing so - we think a creatine gummie supplement for 40+ adults that helps prevent degenerative disease while helping with daily lifestyle function is a great place to start.

There also seems to be another opportunity with flavors. This is where you can really get crazy and test multiple flavor profiles that cater to specific markets - Peach, raspberry, strawberry etc. There are manufacturers that can create something with a great taste and proper texture that doesn’t go down like chewing gum.

SOCIAL PRESENCE

A quick search on socials brought up hundreds of videos, some with millions of views (mostly focused on the fitness market) and lets us know people are spending BIG $$ on creatine gummies they see influencers promoting.

Leaders in the Creatine Space:

Herrsupplements, Create and Beast Bites are just a few of the companies leading the pack in the creatine gummy space at the moment. Some even doing 7 figures per month.

How? Viral attention through influencers, paid advertising and a great product of course.

We’re breaking down the viral strategy/paid advertising as well as a list of vetted supplement manufacturers in our premium newsletter below.

In addition, you also get access to 2 extra trend emails per month (not available in the free version) and our 7 figure ad blackbook where you can see a database of ads being run by the 7 & 8 companies - in real time.

⭐Advertising Teardown and List of Vetted Factories⭐

If you’re part of our premium newsletter:

1. We’ll be doing an indepth breakdown of the ads driving their sales, including the ads running right now making 5 to 6 figures a day 🤯

2. A list of vetted factories that manufacture these supplements

3. A look at current product reviews and ways to improve this product for more sales

Hopefully this gave you some ideas you can use to go after a rapidly growing market. Someone will take this info and run with it, why not you?

See you next week!

-Ken